Trucking industry continues to court the Millennial generation

If you’ve read anything about the workforce in America during the last five years or so, you’ve probably heard a great deal about the Millennial generation and the employers (and marketers) who are struggling to connect with that specific demographic. The traditional narrative about the group is they’re tricky to pin down, slow to settle, and desirous of a professional work environment that does as much for them as they do for the company. Well trucking is no different, and as the average age of the modern-day trucker approaches 50, it’s becoming a top priority for trucking companies to learn how to connect with these younger audiences/future employees.

As studies show, it’s an important concern of Millennials to strike a healthy work/life balance. In a recent study by Deloitte, one overriding facet of trucking that Millennials tend to find appealing is the industry allows them to operate relatively independently as well as to travel. On the downside, there is a perception that trucking is a more dangerous career. Companies throughout the United States (and beyond) will continue courting and trying to figure out this younger workforce. The same goes for trucking.