How to increase truck driver retention rates

Owners of truck driving businesses face some concerns throughout their careers, and increasing truck driving retention rates is one of them, especially the following displacement due to the COVID-19 pandemic. Although it can be difficult to consistently attract new drivers, it’s crucial for executives to continue to foster safe work environments that prioritize employee health and wellness.

Turnover rates vary by industry, with local fleet operations experiencing a yearly turnover rate of 20%, according to statistics reported by Work Truck Online. Most truck drivers state they left their positions due to low pay, insufficient miles, time management problems and route problems. Some employees leave for new truck driving companies, while others choose to switch career paths completely. Follow these tips to help increase truck driver retention rates:

1. Launch a new incentive program

Truck drivers who work long hours and drive difficult routes deserve extra recognition, which is why many employers are launching new incentive programs. Try launching a safe drive miles program or rewarding an employee of the week or employee of the month. Rewards can vary from payments, extra time off or even gift cards.

When you are pointing to key metrics to determine which employees qualify for these incentive programs, be sure to use consistent measurements and a high level of transparency.

2. Try an apprenticeship program

Apprenticeship programs are key to helping young truck drivers explore their options and understand if truck driving is the right career route.

The biggest incentive for a driver apprenticeship program is the way new drivers are able to graduate debt-free while getting paid on the job. CDL training costs are around $3,000 to $10,000 which is a big expense for many who are trying to pay the bills in an inflated economy.

3. Understand that drivers need to be home more

The best way to prioritize drivers’ emotional well-being is to allow them to be at home with their friends and family more. If truck drivers are spending weeks on the road at a time while completing 11-hour shifts, they are more likely to experience burnout.

Be sure to take the time to create more realistic schedules this year, because 42% of respondents from a CDL survey stated home time is one of the most important factors when deciding which company to work for.

To learn more about the latest truck driving opportunities in the Rocky Mountain Region, check out the team at Double D Distribution.